grassroots of virtual try-on technology created with women in mind to help achieve the perfect fit

ROLE

Logo Design
Brand Identity
Illustration
Prototype / light UX

An idea birthed during the pandemic, Auora* is at-home virtual technology in a mirror, created to help women virtually try on clothes right in their own closets. Partnering with the founder in the developing stages, primary and secondary logos and brand identity were created to set down the bricks of their foundation. Illustrations for a pending patent application demonstrating a potential prototype were also made (pending approval) to set the groundings for the UX and product designer. *Technology still in development