MASTERWORKS
marketing agency specifically targeting clients in the non-profit space; on a mission to Move hearts and minds to support organizations that do good in the world.
ROLE
Web (Design and Development, Landing Pages, Websites, Home Pages, light HTML/CSS)
Brand Identity
SEO Optimization, Acquisition & Cultivation
Email Design and Layout
Ads (Display, Paid Social, Banners, Animations)
Print (Direct Mail, Layout, Editorial, Pamphlet, Envelope)
Heavy photo editing work
As 1 of 2 primary digital designers reporting to Creative Directors, I held down the fort creating web collateral for 10+ domestic non-profit clients. An agile, highly collaborative environment— I worked clean, fast, and smart. I designed full-scale, multi-element, and complex marketing campaigns from start to finish — making sure to adhere to each specific company identity. We worked closely with copywriters, production designers, media buyers, and the digital media team to improve strategies with data-driven decisions based on analytic results. Also a member of the small team in charge of the holistic company rebrand, I contributed and co-designed to the logo that stands today.
CLIENTS worked on
Company Rebrand
Was a part of the team that launched a multi-stage rebranding of Masterworks. Contributed to new logo design (3 in-line shapes to represent ‘motion’, ‘movement’, and aligned with their mission of moving hearts and minds to action) as well as the brainstorming of high-level brand essence/identity. The use of the bold colours signifies innovation and playfulness. We wanted to present a fresh take to the site — flowing larger than life colourful parts of the logo to symbolize powerful impact that is on the move.
